When your server needs an Ad Server

Reading Time: 4 minutes

Advertisement placement is a double-edged sword.
You would like to avoid ruining your fancy design, but at the same time, you could leverage advertisement content to foster discovery, and you might find new ways to scale your business.
You have to improve both customers’ and brands’ experience, as all things should be.
There is nothing worse than sharing an intrusive Ad that does not add value to the user.
An example? I am bald, so please don’t waste your money on advertising shampoos to me 🙂

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A Brief History of Price Update (Part 2)

Reading Time: 7 minutes

Here we go again.
This is the second episode of our docuseries about how we are managing retailers’ data for our beloved customers.
If you did not read our previous post about this topic, you should spend a few minutes catching up on it.
With this part, we would like to introduce the hidden aspect of our product and I promise, it is not a buzzword: Machine Learning.
In the following paragraphs, we are going to show new technical improvements and the analytics aspects under the hood.

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