What on earth do I know about delivering groceries?

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It was Monday, 1st of July, 2019. I’d recently traveled from the Portuguese island of Madeira to the sweltering inland heat of Verona in the north of Italy.

The objective of my trip was to join Supermercato24: a relatively new, small startup with big ambitions.

I was feeling conflicted.

On the one hand, the interview process had been extensive, and I could feel the startup, go-getter, “move fast” energy I so desperately needed at the time. There were no red flags during the initial approach, and I felt like I had struck gold.

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